Humane branding
One month ago, when I was not ready to eat outside food because of the fear of the virus, my uncle asked me, “Will you eat samosas from a nearby shop?” I immediately refused, saying that the shop would not have good hygiene, but it was mostly because I had never heard of that local shop. Then my uncle offered to order some pizzas from a restaurant and I agreed without even thinking because I had seen the advertisements of that eating joint on television. It is quite ironical that not long after that day, I found my Civics book of the previous year. That book had a chapter wherein it was mentioned that because of branding and advertising, people tend to buy the things that were advertised and had logos of a particular company. At that time, I found it very difficult to believe but now I had experienced it myself. I remember studying that the concept of branding originated from animals. Shepherds had started using this to identify the sheep when they were herding. I kept wondering fo