Humane branding

One month ago, when I was not ready to eat outside food because of the fear of the virus, my uncle asked me, “Will you eat samosas from a nearby shop?” I immediately refused, saying that the shop would not have good hygiene, but it was mostly because I had never heard of that local shop. Then my uncle offered to order some pizzas from a restaurant and I agreed without even thinking because I had seen the advertisements of that eating joint on television.

It is quite ironical that not long after that day, I found my Civics book of the previous year. That book had a chapter wherein it was mentioned that because of branding and advertising, people tend to buy the things that were advertised and had logos of a particular company. At that time, I found it very difficult to believe but now I had experienced it myself.

I remember studying that the concept of branding originated from animals. Shepherds had started using this to identify the sheep when they were herding. I kept wondering for a few days that from animals, this concept had transferred to objects; and today, our trust towards an object depends on whether they are given a brand name.

Is this the case with human beings too?

Do we seriously forget that it is the qualities of a person that matter and not his/her advertisements or promotions? Is it that a logo matters more than the emotions?

Well, if this is how human nature is, if indeed we choose a person with a business card over a person with a good personality. Is it the time to change what everyone has to offer and how everyone is to be identified?

Money, power or cards do not define us. We do not need something to state our worth because real gems shine even when their worth is not spoken of. Similarly, we all can have a business card; we all can have our own brand names, if only we let our inner beauty shine through and get reflected in our business cards alias our personality!

We must convert our smiles into our logo, our qualities into our business cards, our learnings into our brand names. Thus, our personalities will become our advertisements and the way we leave others feeling after an experience with us will become our trademark.